Part 1–Defining Marketing and the Marketing Process
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing: Social Responsibility and Ethics
Part 2–Understanding the Marketplace and Consumers
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels: Retailing, and Wholesaling
12. Communicating Customer Value: Advertising and Public Relations
13. Personal Selling and Sales Promotion
14. Direct and Online Marketing
Instant Access After Placing The Order.
All The Chapters Are Included.
Electronic Versions Only DOC/PDF. No Shipping Address Required.
This is the SOLUTION MANUAL Only. Not The Textbook.
Intructor’ss Manual contains all answers to all the questions and case studies in your text book, but usually broken down into more understandable steps separated by chapters.
Other terms for the Intructor’ss Manual are Intructor’s manual, Intructor’s manuals, answer book, case answers, textbook answers and instructor manual, Intructor’s manual and IM.
BENEFITS OF INTRUCTOR’S MANUALS
The clock is ticking and every second you spend stressing over your academic performance is time that you can spend taking action to turn your grades around. And just in case you are wondering, getting good grades dose not mean you have to turn into a BOOK -WORM or nerd.
After all, you still wish to have a life, go to the movies, go out with friends and have fun.
That is why you must learn the secrets that will help you digest, absorb and remember large chunks of info easily and quickly so you get the best grades!
Intructor’s Manuals do not cut corners, but they cut to the chase so you can get best grades!