Instructor’s Manual for Marketing: Real People, Real Choices, 7/E by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Marketing: Real People, Real Choices, 7/E by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart (Instructor’s Manual) ISBN-10: 013217684X • ISBN-13: 978-0132176842
Table Of Contents:

Part 1: Make Marketing Value Decisions 

Chapter 1. Welcome to the World of Marketing: Create and Deliver Value

Chapter 2. Strategic Market Planning: Take the Big Picture

Chapter 3. Thrive in the Marketing Environment: The World Is Flat

Part 2: Understand Consumers’ Value Needs 

Chapter 4. Marketing Research: Gather, Analyze, and Use Information

Chapter 5. Consumer Behavior: How and Why We Buy

Chapter 6. Business-to-Business Markets: How and Why Organizations Buy

Chapter 7. Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Part 3: Create the Value Proposition 

Chapter 8. Create the Product

Chapter 9. Manage the Product

Chapter 10. Services and Other Intangibles: Marketing the Product That Isn’t There

Chapter 11. Price the Product

Part 4: Communicate the Value Proposition 

Chapter 12. Old and New Media: From One to Many to Many to Many

Chapter 13. Advertising, Sales Promotion, and Public Relations: One to Many

Chapter 14. Personal Selling, Sales Management, and Direct Marketing: One to One

Part 5: Deliver the Value Proposition 

Chapter 15. Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics

Chapter 16. Retailing: Bricks and Clicks

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This is the SOLUTION MANUAL Only. Not The Textbook.

INTRUCTOR’S MANUAL

Intructor’ss Manual contains all answers to all the questions and case studies in your text book, but usually broken down into more understandable steps separated by chapters.

Other terms for the Intructor’ss Manual are Intructor’s manual, Intructor’s manuals, answer book, case answers, textbook answers and instructor manual, Intructor’s manual and IM.

BENEFITS OF INTRUCTOR’S MANUALS

The clock is ticking and every second you spend stressing over your academic performance is time that you can spend taking action to turn your grades around. And just in case you are wondering, getting good grades dose not mean you have to turn into a BOOK -WORM or nerd.

After all, you still wish to have a life, go to the movies, go out with friends and have fun.

That is why you must learn the secrets that will help you digest, absorb and remember large chunks of info easily and quickly so you get the best grades!

Intructor’s Manuals do not cut corners, but they cut to the chase so you can get best grades!