Instructor’s Manual for Marketing Research, 7/E by Alvin C Burns, Ronald F. Bush

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Marketing Research, 7/E by Alvin C Burns, Ronald F. Bush (Instructor’s Manual) ISBN-10: 0133074676 • ISBN-13: 978-0133074673
Table Of Contents:

1. Introduction to Marketing Research

2. The Marketing Research Industry

3. The Marketing Research Process & Defining the Problem and Research Objectives

4. Research Design

5. Secondary Data & Packaged information

6. Utilizing Exploratory and Qualitative Research Techniques

7. Evaluating Survey Data Collection Methods

8. Understanding Measurement, Developing Questions, and Designing the Questionnaire

9.  Selecting the Sample

10. Determining the Size of a Sample

11. Dealing with Fieldwork and Data Quality

12. Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

13. Implementing Basic Differences Tests

14. Making Use of Associations Tests

15. Understanding Regression Analysis Basics

16. Writing the Research Report

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