Managerial Economics, 3rd Edition by Luke M. Froeb, Brian T. McCann, Michael R. Ward (Test Bank) ISBN-10: 1133951481 ISBN-13: 9781133951483
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3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
SECTION II: PRICING, COSTS, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Short-run Market-level Pricing.
9. Long-run Market-level Pricing.
10. Strategy—The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
SECTION III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
SECTION IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
SECTION V: Uncertainty.
17. Making Decisions with Uncertainty.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
SECTION VI: Organizational Design.
21. Getting Employees to Work in the Firm’s Best Interests.
22. Getting Divisions to Work in the Firm’s Best Interests.
23. Managing Vertical Relationships.
SECTION VII: WRAPPING UP.
23. You Be the Consultant.
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