Description
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation and Evaluation.
Part 4: CUSTOMER BEHAVIOR AND E-MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS.
11. Product Concepts.
12. Developing and Managing Products.
13. Services Marketing.
14. Branding and Packaging.
Part 6: DISTRIBUTION DECISIONS.
15. Marketing Channels and Supply-Chain Management.
16. Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS.
17. Integrated Marketing Communications.
18. Advertising and Public Relations.
19. Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS.
20. Pricing Concepts.
21. Setting Prices
All The Chapters Are Included.
Electronic Versions Only DOC/PDF. No Shipping Address Required.
This is the TEST BANK Only. Not The Textbook.
TEST BANK
Test Bank is a collection of every question and answer your Instructor could possibly use when creating an exam or a quiz for your course. Test Banks usually contain true and false questions, essay questions, multiple choice questions, short answer questions and matching questions. Test Banks will definitely assist you in passing your quizzes, midterm exams and final exams.
Other terms for the Test Bank are textbook exam questions, textbook test questions, test questions, exam questions, exam bank, exam book, exam questions, past papers and TB.
BENEFITS OF TEST BANKS
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