Test Bank for Marketing 2014, 17th Edition by William M. Pride, O.C. Ferrell

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Marketing 2014, 17th Edition by William M. Pride, O.C. Ferrell (Test Bank) ISBN-10: 1133939252  |  ISBN-13: 978-1133939252
Table Of Contents:
Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation and Evaluation.
Part 4: CUSTOMER BEHAVIOR AND E-MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS.
11. Product Concepts.
12. Developing and Managing Products.
13. Services Marketing.
14. Branding and Packaging.
Part 6: DISTRIBUTION DECISIONS.
15. Marketing Channels and Supply-Chain Management.
16. Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS.
17. Integrated Marketing Communications.
18. Advertising and Public Relations.
19. Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS.
20. Pricing Concepts.
21. Setting Prices
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This is the TEST BANK Only. Not The Textbook.

TEST BANK

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