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Test Bank for Marketing Research, 10th Edition by Carl McDaniel, Jr., Roger Gates

Test Bank for Marketing Research, 10th Edition by Carl McDaniel, Jr., Roger Gates

$70.00 $35.00

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Product Description

Marketing Research, 10th Edition by Carl McDaniel, Jr., Roger Gates (Test Bank) ISBN-10: 1118808843 ISBN-13: 978-1118808849

Table Of Contents:

Chapter 1 The Role of Marketing Research in Management Decision Making
Chapter 2 The Marketing Research Industry and Research Ethics
Chapter 3 Problem Definition, Exploratory Research, and the Research Process
Chapter 4 Secondary Data and Databases
Chapter 5 Qualitative Research
Chapter 6 Traditional Survey Research
Chapter 7 Online Marketing Research
Chapter 8 Primary Data Collection: Observation
Chapter 9 Primary Data Collection: Experimentation and Test Markets
Chapter 10 The Concept of Measurement
Chapter 11 Using Measurement Scales to Build Marketing Effectiveness
Chapter 12 Questionnaire Design
Chapter 13 Basic Sampling Issues
Chapter 14 Sample Size Determination
Chapter 15 Data Processing And Fundamental Data Analysis
Chapter 16 Statistical Testing Of Differences And Relationships
Chapter 17 Bivariate Correlation and Regression
Chapter 18 Multivariate Data Analysis
Chapter 19 Communicating The Research Results
Chapter 20 Managing Marketing Research

Instant Access After Placing The Order.
All The Chapters Are Included.
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This is the TEST BANK Only. Not The Textbook.

TEST BANK

Test Bank is a collection of every question and answer your Instructor could possibly use when creating an exam or a quiz for your course. Test Banks usually contain true and false questions, essay questions, multiple choice questions, short answer questions and matching questions. Test Banks will definitely assist you in passing your quizzes, midterm exams and final exams.

Other terms for the Test Bank are textbook exam questions, textbook test questions, test questions, exam questions, exam bank, exam book, exam questions, past papers and TB.

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