Test Bank for Marketing Research: An Applied Orientation, 6/E by Naresh K Malhotra SPSS SPSS

$80.00

Download-a-Sample-Button

Description

Marketing Research: An Applied Orientation, 6/E by Naresh K Malhotra SPSS SPSS (Test Bank) ISBN-10: 0136085431 • ISBN-13: 978-0136085430
Table Of Contents:

PART I: INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH
Chapter 1    Introduction to Marketing Research
Chapter 2    Defining the Marketing Research Problem and Developing an Approach

PART II: RESEARCH DESIGN FORMULATION
Chapter 3    Research Design
Chapter 4    Exploratory Research Design: Secondary Data
Chapter 5    Exploratory Research Design: Qualitative Research
Chapter 6    Descriptive Research design: Survey and Observation
Chapter 7    Causal Research Design: Experimentation
Chapter 8    Measurement and Scaling: Fundamentals and Comparative Scaling
Chapter 9    Measurement and Scaling: Noncomparative Scaling Techniques
Chapter 10    Questionnaire and Form Design
Chapter 11    Sampling: Design and Procedures
Chapter 12    Sampling: Final and Initial Sample Size Determination

PART III: DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING
Chapter 13    Field Work
Chapter 14    Data Preparation
Chapter 15    Frequency Distribution, Cross-tabulation, and Hypothesis Testing
Chapter 16    Analysis of Variance and Covariance
Chapter 17    Correlation and Regression
Chapter 18    Discriminant and Logit Analysis
Chapter 19    Factor Analysis
Chapter 20    Cluster Analysis
Chapter 21    Multidimensional Scaling and Conjoint Analysis
Chapter 22    Structural Equation Modeling and Path Analysis
Chapter 23    Report Preparation and Presentation
Chapter 24    International Marketing Research

Instant Access After Placing The Order.
All The Chapters Are Included.
Electronic Versions Only DOC/PDF. No Shipping Address Required.
This is the TEST BANK Only. Not The Textbook.

TEST BANK

Test Bank is a collection of every question and answer your Instructor could possibly use when creating an exam or a quiz for your course. Test Banks usually contain true and false questions, essay questions, multiple choice questions, short answer questions and matching questions. Test Banks will definitely assist you in passing your quizzes, midterm exams and final exams.

Other terms for the Test Bank are textbook exam questions, textbook test questions, test questions, exam questions, exam bank, exam book, exam questions, past papers and TB.

BENEFITS OF TEST BANKS

The clock is ticking and every second you spend stressing over your academic performance is time that you can spend taking action to turn your grades around. And just in case you are wondering, getting good grades dose not mean you have to turn into a BOOK -WORM or nerd.

After all, you still wish to have a life, go to the movies, go out with friends and have fun.

That is why you must learn the secrets that will help you digest, absorb and remember large chunks of info easily and quickly so you get the best grades!

Test Banks do not cut corners, but they cut to the chase so you can get best grades!